News

The world of cake artistry has changed a lot over the years. From a boom in conventions that celebrated everything cake-related to a more curated selection of events today, the way decorators and enthusiasts gather has evolved along with the...

Running a cake business requires precision, creativity, and efficiency. One of the most labor-intensive aspects of cake decorating is rolling out fondant for covering cakes. If you’ve been doing this manually, you know how physically demanding and time-consuming it can...

Making a fully decorated wedding cake is the epitome of crafting something from nothing. It combines raw ingredients, years of skill-building, and artistic vision to create an edible masterpiece. For cake decorators, this process isn’t just a craft; it’s a...

Running a cake shop isn't just about whipping up delicious cakes and decorating them beautifully—though those are crucial. It's also about mastering the art of sales. The ability to upsell, create a trusted brand, and build customer loyalty can make...

Here's an important topic that is not often openly discussed.  When you’re a cake shop owner, ensuring you get paid fairly and on time for your work is just as important as crafting the perfect wedding cake. Many bakeries adopt...

In the cake business, presentation isn’t just half the battle—it’s the whole cake! Display cakes are one of the most effective tools for capturing attention, sparking creativity, and driving sales. For cake decorators and shop owners, they’re not just about...

***This is a very touchy subject for people on both sides of the argument. This writing is only meant to create awareness and discussion about this topic. In the world of cake decorating, pricing can be one of the most...

Being around the industry for a while, I’ve heard my fair share of myths and misconceptions about cake decorating. Some are amusing, others downright frustrating—but they all deserve a moment of clarity. Let’s wrestle with some of the most common false...

Running a kitchen efficiently means having quick access to critical information. Whether you're a professional baker or an enthusiastic home baker, having cheat sheets for measurements, conversions, mixing, bake times, and cake coverage saves time, reduces errors, and keeps your...

We wanted to inform you about potential shipping delays due to severe weather conditions affecting our fulfillment warehouse in Houston, TX. FedEx and USPS have announced that they will not be operating in Houston on Tuesday, January 21, which may...

Running a bakery is as much an art as it is a science.  From cookies to custom cakes, not all treats are created equal when it comes to profits. Let’s dive into what makes certain items more lucrative, which ones...

Using fresh flowers to decorate cakes is a beautiful and timeless tradition, but it’s essential to understand the risks associated with certain flowers, especially those that may be harmful or toxic. Many species of flowers, while stunning to look at,...