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Running a cake shop isn't just about whipping up delicious cakes and decorating them beautifully—though those are crucial. It's also about mastering the art of sales. The ability to upsell, create a trusted brand, and build customer loyalty can make...

Here's an important topic that is not often openly discussed.  When you’re a cake shop owner, ensuring you get paid fairly and on time for your work is just as important as crafting the perfect wedding cake. Many bakeries adopt...

In the cake business, presentation isn’t just half the battle—it’s the whole cake! Display cakes are one of the most effective tools for capturing attention, sparking creativity, and driving sales. For cake decorators and shop owners, they’re not just about...

***This is a very touchy subject for people on both sides of the argument. This writing is only meant to create awareness and discussion about this topic. In the world of cake decorating, pricing can be one of the most...

Being around the industry for a while, I’ve heard my fair share of myths and misconceptions about cake decorating. Some are amusing, others downright frustrating—but they all deserve a moment of clarity. Let’s wrestle with some of the most common false...

Running a kitchen efficiently means having quick access to critical information. Whether you're a professional baker or an enthusiastic home baker, having cheat sheets for measurements, conversions, mixing, bake times, and cake coverage saves time, reduces errors, and keeps your...

We wanted to inform you about potential shipping delays due to severe weather conditions affecting our fulfillment warehouse in Houston, TX. FedEx and USPS have announced that they will not be operating in Houston on Tuesday, January 21, which may...

Running a bakery is as much an art as it is a science.  From cookies to custom cakes, not all treats are created equal when it comes to profits. Let’s dive into what makes certain items more lucrative, which ones...

Using fresh flowers to decorate cakes is a beautiful and timeless tradition, but it’s essential to understand the risks associated with certain flowers, especially those that may be harmful or toxic. Many species of flowers, while stunning to look at,...

As a cake artist, your handmade sugar flowers are likely a signature element of your creations and brand. They represent your craftsmanship and unique style, often serving as the centerpiece of your most intricate designs. But as any professional baker...

Are you looking to add a touch of luxury to your sugar flowers? In today’s tutorial, I’ll walk you through how to transform a plain white gumpaste rose into a stunning metallic masterpiece using gold lustre dust. This simple yet...

Owning a cake shop can be a dream come true for creative bakers. However, the journey from passion to profit is paved with challenges that only experience can teach. Here are five insider tricks to fast-track your success, save money,...